Market Planning & Strategy
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Market Planning & Strategy
We help our clients create a clear picture of the Chinese market and assess whether their plans are achievable and if so assist them in defining their strategic direction and developing a
Market Entry Assessment
We undertake an in-depth analysis to validate our client’s
- Identifying and assessing market demand and target market segments
- Reviewing the competitive environment and profiling major competitors
- Determining specific market opportunities and assessing strengths and weaknesses
- Uncovering any country specific issues relating to product/service features, pricing, marketing, distribution, taxation and regulation
- Looking at market trends and opportunities for growth
- Understanding current and future drivers of revenue and costs
Market Entry Planning & Strategy
Once we have validated our client’s
- Evaluation and selection of market entry approaches
- Evaluation of business set-up approaches
- Development of market entry plan and strategy
- Development of sales & marketing/distribution/partnering strategy
- Assistance with localization of marketing materials
- Undertaking planning and facilitation of initial trade visits and business matching
Case Studies
Media Industry
Wine Industry
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