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About China Trade Gateway

Case Studies by Industry

Case Studies by Industry

Review client case studies by the industry sector involved:

Media & Publishing
Retail & Consumer Goods 
Distribution & Importation
Manufacturing  
Pharmaceusticals
Ethanol & Biogas
Agriculture, Feed & Food Additives
Automotive

Media & Publishing  

Australian Media and Communications Company

Z-CARD is an international marketing communications company. They are specialists in targeted, below the-line print media. They produce PocketMedia™, a unique range of compact information sheets, known as Z-CARD s.  Z-CARD Asia Pacific, the Asia Pacific arm of this Global Company, was looking to enter the Chinese marketplace and engaged China Trade Gateway to find a Joint Venture Printing Partner and a Sales Partner. 

Using its partner network in China, China Trade Gateway identified several potential candidate companies and undertook preliminary due diligence.  It then facilitated a market visit for the Managing Director of Z-Card Asia Pacific with a short list of the candidate companies.  The China Youth Press one of the Printing Presses associated with the Peoples Daily, China’s largest newspaper was from this Trade Visit identified as the preferred Partner Company. 

A Partner Company of China Trade Gateway then assisted with negotiations with the result that in January this year Z-Card entered into a Joint Venture with the China Youth Press.  Through this agreement Z-Card will work with the China Youth Press to print all Z cards sold in China as well as fulfilling a proportion of international orders. 

In conjunction with this agreement Z-Card has worked with China Trade Gateway’s partner company to set up Z Card China which will be responsible for all sales and marketing activities in China.  China Trade Gateway’s partner has assisted with business registrations and infrastructure set up, recruitment and will provide ongoing management of Z Card China.  


Childrens Books for Australian Author

China Trade Gateway works with an Australian company that authors and self publishes Children's Books. Looking to reduce their production costs the company looked to China for these cost benefits. Working with China Trade Gateway and its partners we have managed the entire printing process and logistics for two of its recently released books in China.  

                       
                      
                                          

                                          
China Trade Gateway works with an Australian company that authors and self publishes Children's Books. Looking to reduce their production costs the company looked to China for these cost benefits. Working with China Trade Gateway and its partners we have managed the entire printing process and logistics for two of its recently released books in China.    

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Retail & Consumer Goods

German Wine Company

Our Consumer Goods Partner has assisted a German wine producer to enter the Chinese market place.  After conducting a market entry study on the China wine market in 2005, the German client opted to use our Partner to enter the China market. Our Partner manages all the client’s China operations from registration and importation, to marketing, sales and distribution. Accounting and tax issues are also handled through our finance department

China Trade Gateway's Partner established a multi distributor network, utilizing a regional market manager model dedicated to brand building and development in China.  The client’s wine is now present in both the ON and OFF premises accounts in various regions and expanding.

Our partner distributing the client’s wine  to about 25 cities or areas in China in total including first tier cities such as: Shanghai, Beijing, Guangzhou and including second tier cities such as: Nanjing, Suzhou, Xiamen, Hangzhou, Ningbo, Dalian, Shandong province, and Changzhou soon to come on board.

In 2005 with around 3 – 4 months of trading our partner imported and sold 3 containers.  In 2006 the number of wine containers sold and imported grew to 8 and 15 containers were imported and sold in 2007.

The client’s wines are now in most major National and International retailers including Metro and Walmart amongst others and will soon be in Carrefour.

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Australian Floral Ratailer

Our client is a Australian's leading Floral Retailer both offline and online. We were engaged to assist it with its China sourcing requirements as it extended its product line beyond just flowers into gifts. We are responsible for sourcing a diverse range of gifts which include candles, ribbons, teddy bears, hamper boxes, umbrellas, pots etc. We provide a complete end to end soluciton for this client from sourcing the products, undertalking quality control through to shipping the goods and managing hte importation and local delivery.

Click here to see some of the Gifts we are sourcing.

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Australian Innovative Music Distribution Company 

Our client is a Australian company that has developed an innovative way to download and share music. As part of its release through retail outlets in the Australian market the client wished to distribute its technology through a USB with a unique hang tag displaying the logo of hte band whose music can be download. We were responsible for sourcing both the USB on which the technology and initial music was uploaded and also the factory who produces the injection moulded IMD card hang tag. We are responsible for managing the entire process of manufacturing the products through to shipping them to Melbourne, Australia.

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Distribution & Importation

Brazilian Light Fixtures Distributor & Importer

Our client is a large Brazilian Light Fixtures Distributor and Importer with distribution across Brazil. We were engaged by the client to assist it in managing its current China sourcing program more effectively and also with the view in the near future to replace its European sourced products with China sourced product to make them more competitive. We are currently responsible for sourcing a range of light fixtures from China and managing quality control and logistic of shipping the goods to Brazil.

Click here to see some of the light fixtures we are sourcing.

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Nigerian  Distributor & Importer

Our client is a Nigerian Distributor and Importer looking to supply semi-commercial products to the Nigerian market. Currently we source, generators, inverters, grass trimmers, industrial fans and other related products on tis behalf. We manage the entire supply chain from finding the products, undertaking quality control, managing the certification of products and finally shipping the goods to Nigeia. 

Click here to see some of the Commercial Products we are sourcing.

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Canadian Confectionary Distributor & Importer

Our client is a large Canadian Confectionary Distributor and Importer who represents leading confectionary and chocolate brands in the Canadian market.  We were engaged to assist it in manufacturing Acrylic and AS, food safe, sealable jars that it could co-pack with the confectionary it imported and distributed.  We have had a working relationship for 2 years during which time we have extended the range of jars developed and manufactured in China whilst managing the entire supply chain with regard the jars including plastic injection mould development, quality control, food safety certification and finally shipping of the goods to Canada.

Click here to see some of the Packaging we are sourcing.

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Manufacturing in China

Australian First Aid Solutions Developer

Our client is an Australian company who is a developer of innovative first aid solutions for the health industry in Australia and which are used by hospitals, ambulance services and medical centres.  Our client wished to explore the cost efficiencies of having the manufacture of one of its products outsourced to China.  China Trade Gateway working with one of its partners managed the sourcing of an appropriate manufacturer, development of the plastic injection moulds and production of the samples including packaging.  The client has approved the samples and has now placed the first Purchase order which will see manufacture of the product outsourced completely to China during 2009 at a significant cost saving.

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China Factory/Supplier Search & Evaluation

Large US Refrigerator Company

The client a: Large US Refrigerator company engaged our partner to source factories capable of producing UL level refrigerators that meet the high standards required by the US.  Our partner conducted factory searches, interviews and audits and selected 3 factories for the client and negotiated competitive pricing for each of the requested models.

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US Marine Products Manufacturer

Our Partner’s client a Leading US Marine Industry Product Manufacturer engaged our Partner to assist them in finding and qualifying capable suppliers in China for a seating system they had developed and to provide ongoing support in monitoring tooling and sample builds and ensuring high quality high volume production.

The seating system was an assembly of components made of die-casting, aluminum extrusion and anodizing, metal stamping, tube building, steel and aluminum welding, plastic and rubber injection, other metal fabrication (precision machining, cutting, swedging), metal surface treatment including blasting, satin finish and powder coating and final assembly. The search was conducted for factories with some or most of these capabilities.

The supplier search identified 3 companies from whom quotes were obtained and pricing negotiated.  Subsequent factory visits and additional pricing information resulted in the selection of a supplier with whom a production agreement was entered.  Our partner has provided oversight on the tooling build, sampling and ongoing production.

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US Gasoline Engine Manufacturer

The client a high quality small gasoline engine manufacture in the US was looking to reduce costs by moving its production and sourcing to China while still maintaining a high level of quality that would meet the US standards for their industry.

Their engine models (3 models in total) consisted of approximately 70 parts per engine with the parts covering the fields of die casting, metal stamping, plastic injection, blow molding, rubber tube making, gasket and metal fabrication.

Over a 9 month period, our partner found over 500 potential suppliers, qualified 250 of them, and provided competitive pricing from 90% of those who met the overall price objectives of the client.

 

 

 

 

 

 

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 US Automotive Product Manufacturer

The client an Automotive Industry Product Manufacturer in the US engaged our partner to locate, qualify/audit and negotiate pricing/terms with potential suppliers capable of making precision aluminum casting with machining as a secondary capability.  The client’s objectives were to find a quality supplier whilst achieving significant cost savings.

The project was conducted in 3 phases:  In phase one the client was provided with a list of contacted suppliers located via phone calls and internet and with a recommendation for preliminary suppliers whom appeared most suitable for further investigation. The second phase of the process was conducted with factory visits and on-site audits of the suppliers working environment and manufacturing capabilities. This phase was concluded with the presentation of a detailed supplier matrix, report and recommendations on which suppliers would be best to pursue price submissions with. The third phase was concluded with the presentation of pricing from the selected suppliers.

The project was undertaken over 3 months, with our partner finding 15 potential suppliers, qualifying 7 of them, and providing competitive pricing from 3 of these.

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US High End Commercial Vacuum Cleaner Manufacturer

The client manufactures high end commercial vacuum cleaners in the United States and was looking for a company to provide long term sourcing services, manufacturing/ engineering support services and ongoing QA/QC services,

Our partner was engaged to assist and due to standards specific to the industry, decided the best approach would be to handle component sourcing themselves and to have the assembly done at a factory already making vacuum cleaners.  During the initial stages of the component sourcing they assisted in adapting the product drawings to the China environment by working closely with the client and local suppliers.

After the successful sourcing of components our partner has provided ongoing manufacturing support and QA/QC services.  In addition they provide preproduction audits of in-coming components or IQC (in-coming quality control) and monitor the assembler’s process and provide IPQC (in-process quality control) and OQC (out-going quality control). On the manufacturing support side they work with the supplier, US head office and local China team to update drawings as needed during the products manufacturing lifecycle.

Our partner has worked with the client for over 4 years assisting it to maintain a US level of quality for products now manufactured in China.

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US Automotive Industry Supplier of Metal fabrication and Assembly for Truck Seats

The client engaged our partner to locate and qualify TS certified factories capable of metal fabrication, secondary processes, powder coating and assembly.  The product required to be manufactured by the client was a highly engineered and complex assembly that required a supplier not only with automotive experience but also the capabilities (QA/QC procedures) to produce the assembly consistently.

Our partner located three suppliers capable of producing the product to meet the client’s standards and assisted in negotiating  competitive prices for all three.

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China Market Research & Intelligence

Pharmaceutical Industry in China

European health care investment group
Our partner undertook a market research project on the Chinese health care industry – structure, status, policy and regulations, challenges, challenges and opportunities – for an European health care investment group.  Using the findings the client has now invested in a hospital and specialized medical center in China.

Swedish investment company
Our partner assisted a Swedish investment company with market research on the Chinese pharmaceutical industry including development, challenges, government initiatives, distribution structure and new changes, pricing, funding and medical insurance. The company now has an investment in a Chinese pharmaceutical plant in China.

Japanese pharmaceutical company
Our partner undertook a market study on the traditional Chinese medicine industry for a Japanese Pharmaceutical company.  The study included an analysis of manufacturing, R&D, intellectual property protection, competition analysis, market segmentation, raw materials, pricing, the OTC market, the driving forces for sales and the government’s incentive policy.  The client now plans to set up a joint venture company and a R&D and clinic testing center in China.

American pharmaceutical distribution group
Our partner undertook a market research project on pharmaceutical distribution and trading in China for an American pharmaceutical distribution group. The study analysed distribution systems, entry benchmarks for imported medicine and pharmacies, the operation of pharmacies in China, distribution systems and flow, new services of pharmacies, key players analysis and market segmentation, as well as medical insurance and medical funding. The US client has now set up international cooperation with a Chinese pharmaceutical distribution company.

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Ethanol and Biogas Industry in China

International renewal finance investment group
Our partner helped an international renewal finance investment group undertake a market overview of the biogas industry in China. It has now invested in bio-diesel plants in China.

Multinational chemical cooperation group
Our partner has conducted a market study on ethanol in China and India for a multinational chemical cooperation group, who is currently looking for joint ventures in ethanol production in the two countries.

European renewable energy equipment company
Our partner was engaged by an European renewal energy equipment company, who was looking to enter the Chinese market, to undertake a study on the renewable energy market including the government structure, policies, pricing and channels in China.

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Agriculture, Feed and Food Additives

A Danish food and feed additives company
Our partner conducted an industry mapping in China of the food and feed additives industry.  The study analysed capacity, output, market space, customers, import and export, raw materials, sales, price, national plan and future trends for a Danish food and feed additives company. The company now plans to enter the Chinese market and set up production in China.

Multinational pesticide company
Our partner undertook a market study on pesticide production, consumption, customers and raw material provision for a multinational pesticide company looking to enter into China and set up a joint venture plant.

American agriculture group
Our partner performed market research on the agricultural generic engineering and seed industry in China for an American agriculture group.  The client was interested in setting up a joint venture with a Chinese state-owned seed company.

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Automotive Industry

 

Midas America: International Purchasing Offer  

Midas is America’s leading auto service chain, owning 2,602 shops in 17 countries and wanted to know if it could direct source from China.  They engaged our partner who was able to :

  • Source Chinese wiper blades and brake pads at significantly lower costs
  • Helped Midas with 3rd party quality and performance approvals on source products
  • Forged alliance with U.S. distribution and warehousing partners to take care of international and domestic logistics
  • Establish computer ordering, tracking, and inventory monitoring systems
  • Arrange Product Liability Insurance
MIDAS enjoyed significant savings without any investment in global sourcing overhead.  MIDAS is growing its direct-sourcing portfolio with our partner, expanding to brake rotors, exhausts, shop equipment, and others.

 

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